R. L. Polk Europe provides automotive companies with Aftersales Performance Reporting and Marketing; Customer Relationship Management; Forecasting Systems & Consulting; Market Research & Automotive Studies; Network Planning & Optimization; Regional Performance Measurement & Reporting, and Used Vehicle Business Development

1971
R. L. Polk & Co. becomes part owner of Portica GmbH, a warehousing and fulfillment service provider, in Kempen, Germany.

1989
Polk establishes Portica (U.K.) Ltd. in Sudbury, England.

1995
R. L. Polk & Co. acquires a substantial interest in The Ultimate Perspective (T.U.P.), a United Kingdom based company which specializes based in customer information about automotive dealerships' parts and service departments.

Polk enters into a major strategic alliance with Marketing Systems GmbH, headquartered in Essen, Germany. Marketing Systems GmbH is the world's leader in providing sales forecasting and registration statistics outside North America to the motor vehicle industry.

1997
Global expansion continues with the acquisition of the assets and operations of the MSS division of Automatic Data Processing's European Operations. The newly acquired division is a European leader in the management and development of marketing databases for automotive manufacturers.

2000
R. L. Polk & Co. acquires the MITAC Group. Apart from the core consultancy business, the MITAC Group services include on-line inter-dealer car auctions, and an online automotive news service.

2001
Polk acquires 100% of Marketing Systems GmbH.

Polk acquires 100% of The Ultimate Perspective (T.U.P.)

2003
Polk re-brands its European operations as R. L. Polk Europe.