The Right Information to Help You Make Good Decisions

At Polk, we understand the importance of up-to-date, reliable market intelligence and how it leads to accurate business forecasting and confident decision-making. After all, we are the worldwide market leader in the sourcing, analysis and presentation of independent data on the global automotive market. We have the skills, systems and market experience to provide you with the information and analysis to determine sales performance, highlight business opportunities and forecast future market developments.

Our capabilities are based on more than 30 years of experience in the field of automotive forecasting. We provide valuable studies and forecasts for manufacturers, suppliers, consultants, banks and those who need quantitative or qualitative data and analysis of the automotive market. Polk offers:

• Global vehicle sales and registrations including early registration reports and new registration forecasts
• Global vehicle production reporting
• ProCar Model Policy
• WinFor, trends in the global vehicle market
• Individual solutions and consulting

Polk’s comprehensive portfolio of regularly updated studies enables you to discover:

• What are the general market trends and how the relevant segments will develop How the vehicle market will develop in my region and why
• How my vehicles and models will develop
• How the competition is behaving
• When new and renewed vehicles enter the market and what their consequences are
• Where vehicles are produced and in what quantity
• Which vehicles are manufactured and by what engine type

Global Vehicle Sales and Registrations

EuroCar Study: Analysis and Forecast of New Car Registrations
 
Four times a year, Polk publishes a comprehensive report outlining developments occurring in the European car market for both the medium (5 years) and the long-term (10 years). For each passenger car market, we illustrate the aggregate market development as well as registration information by segment and manufacturer. The study includes:

• Economic indicators such as: GDP, inflation, income, unemployment, etc.
• Car-market indicators such as: model policy, car costs, fuel prices, taxation, replacement demand, etc.
• Total markets, manufacturers, segments and body type development
• Total production, imports and exports

Once a year, the study is complemented with information on market demand (new demand/replacement demand), PARC and car density. We can also apply our Light Commercial Vehicle (LCV) analysis for the European Market.

Early Registrations Reporting

On the 7th working day of each month, Polk delivers European new car registration information for the previous month, monthly forecasts for the actual year and projected annual forecasts two years into the future by country, total market and manufacturer. This quick monthly reporting of European new car registrations by total market and manufacturer include new EU member states.

Global Production Forecasts and Competitive Analysis for Vehicle Component Suppliers
 
Twice a year Polk publishes ProCar World, a market study explaining the development of Passenger Vehicle and Light Commercial Vehicle production on a worldwide basis. ProCar World delivers a concise and coherent picture of the interplay between market demand and production factors, today and for a 12-year forecast horizon. Export and import flows, market potential, and developments within niche markets are included. Apart from global and country-specific economic indicators, the analysis covers various other criteria and levels:

• Country and region
• Manufacturer and brand
• Model
• Platform and vehicle development code
• Segment
• Production plant

We also offer production forecasts by body type (ProCar Body Type), by engine type (ProCar Engine) and for Heavy Commercial Vehicles (HCV) including buses.

ProCar Model Policy
 
Polk’s ProCar Model Policy Study, published in detail on a quarterly basis, presents the planned activities of all vehicle manufacturers in terms of model policy for both the PV and LCV sector for a 12-year forecast horizon. This study offers an excellent overview of the entire vehicle range, serving as the ideal basis for competitive analysis.

Our ProCar Model Policy Study is available for all major global markets and includes:

• Model launches
• Renewals 
• Facelifts 
• New versions and body types 
• New engine detail 
• Production terminations 
• A 12-year forecast horizon

Trends in the Global Vehicle Market

The Polk WinFor service, which is updated on a quarterly basis, provides an overview of the current state of global automobile markets. In total, the Passenger Vehicle, Light Commercial Vehicle and Heavy Commercial Vehicle sectors of over 100 markets around the world are analysed. This comprehensive compilation of data generates a detailed profile of each individual market. A 10-year forecast horizon is provided to derive emerging trends for the individual regions. The primary components include:

• Economic data such as: GDP, income, inflation, unemployment, etc.
• Structural data of the market such as: vehicle PARC, density, etc.
• Vehicle market data: new registrations, production, assembly, etc.
• Demographic data: population, income per capita, etc.

Individual Solutions & Consulting
 
Often times, the issues facing the industry are so complex that more than a standardised solution is required. Our extensive experience and knowledge as well as our unrivalled portfolio of databases can be applied to provide a unique and comprehensive consulting study or service. Whatever the type of problem, Polk – as your partner – can develop a solution which ensures plausible and measurable results.
 
Examples of previous projects:

• Segmentation studies
• Impact of new vehicle concepts and features
• CO2 analyses
• Analyses of market and niche trends