Gear Your Parts Portfolio to Market Demand

Millions of cars on the road. Thousands of part numbers. Hundreds of potential customers. It’s getting tougher and tougher to answer the important questions about your market:

• Are you carrying the right parts and the right quantities for your market?
• Do you know how you are performing compared to the market potential?
• When should you stop producing a part for a vehicle that is slowly disappearing from the roads?

At Polk, we understand your business issues. Our Euro-AMS offering combines the best market information and data sets available to help automotive aftermarket suppliers to:

• Assess which, and how many parts the aftermarket needs 
• Decide where best to focus your sales and marketing efforts 
• Identify gaps and duplication in your product portfolio

To give you this powerful business insight, Euro-AMS links highly technical product data via Original Equipment references with Polk’s vehicle PARC information. This information is segmented by criteria such as part line, model, vehicle age and volume. By doing so, Euro-AMS enables you to cross-reference your parts numbers with references used by other suppliers, to determine the size of your target market, identify new opportunities and determine your sales strategy.

Cut Distribution Costs

The quality and comprehensive coverage of Euro-AMS can also enhance your CD and Web-compatible parts catalogues. This improves accuracy in parts ordering, speeds up the supply of correct parts, reduces inventory requirements, cuts distribution costs and increases your profits.

Euro-AMS Key Features and Benefits

• Assess demand for aftermarket parts to avoid parts proliferation 
• Focus your sales and marketing efforts for maximum results 
• Improve your product portfolio to take advantage of marketplace conditions 
• Take advantage of marketplace conditions by analysing your coverage and competitors’ positions
• Make well-informed decisions when entering new markets 
• Anticipate the influence of political measures and scrappage incentives 
• Increase your order fulfilment effectiveness whilst reducing inventory levels 
• Present your catalogue within your e-commerce and customer touch point systems 
• Produce your catalogues and TecDoc CDs with ease to showcase your products in every garage workshop

59,000 Different Types of Vehicles

Euro-AMS lists the details of over 59,000 types of passenger cars and light commercial vehicles sold in Europe during the last 25 years. The system encompasses all the data you need to identify the detail of the parts and components fitted to any of these vehicles, down to VIN code extract for any model assembled, with details including:

• Make, model, production date, body type, number of doors 
• Engine code, fuel type, horsepower, displacement, number of cylinders 
• Gearbox details, transmission type and number of gears 
• Country of first registration
• VIN codes, TecDoc-K-Type-Nr., and national model codes including “Type Mine” and “CNIT” for France or “KBA-Nr.” for Germany

500,000 Parts and Components

In addition, Euro-AMS lists approximately 500,000 parts and components, complete with the technical information for identification and the dimensions for each item. Each part in the database has the Original Equipment reference and the related automotive manufacturer numbers. In addition the database holds:

• Technical specifications for 160 spare part types from over 17 product lines 
• Aftermarket parts packages and system solutions
• 8 million links between vehicles and Original Equipment references 
• 16 million links between vehicles and supplier references