R. L. Polk Europe


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INDUSTRY STUDIES ::

Market Research & Automotive Study Reports, Forecasting & Consulting

The Right Information to Help You Make Good Decisions

At Polk, we understand the importance of up-to-date, reliable market intelligence and how it leads to accurate business forecasting and confident decision-making. After all, we are the worldwide market leader in the sourcing, analysis and presentation of independent data on the global automotive market. We have the skills, systems and market experience to provide you with the information and analysis to determine sales performance, highlight business opportunities and forecast future market developments.

Our capabilities are based on more than 30 years of experience in the field of automotive forecasting. We provide valuable studies and forecasts for manufacturers, suppliers, consultants, banks and those who need quantitative or qualitative data and analysis of the automotive market. Polk offers:

Global vehicle sales and registrations including early registration reports and new registration forecasts
Global vehicle production reporting
ProCar Model Policy
WinFor , trends in the global vehicle market
Individual solutions and consulting

Polk’s comprehensive portfolio of regularly updated studies enables you to discover:

What are the general market trends and how the relevant segments will develop How the vehicle market will develop in my region and why
How my vehicles and models will develop
How the competition is behaving
When new and renewed vehicles enter the market and what their consequences are
Where vehicles are produced and in what quantity
Which vehicles are manufactured and by what engine type

Global Vehicle Sales and Registrations

EuroCar Study: Analysis and Forecast of New Car Registrations

Four times a year, Polk publishes a comprehensive report outlining developments occurring in the European car market for both the medium (5 years) and the long-term (10 years). For each passenger car market, we illustrate the aggregate market development as well as registration information by segment and manufacturer. The study includes:

Economic indicators such as: GDP, inflation, income, unemployment, etc.
Car-market indicators such as: model policy, car costs, fuel prices, taxation, replacement demand, etc.
Total markets, manufacturers, segments and body type development
Total production, imports and exports

Once a year, the study is complemented with information on market demand (new demand/replacement demand), PARC and car density. We can also apply our Light Commercial Vehicle (LCV) analysis for the European Market.

Early Registrations Reporting

On the 7th working day of each month, Polk delivers European new car registration information for the previous month, monthly forecasts for the actual year and projected annual forecasts two years into the future by country, total market and manufacturer. This quick monthly reporting of European new car registrations by total market and manufacturer include new EU member states.

Global Production Forecasts and Competitive Analysis for Vehicle Component Suppliers

Twice a year Polk publishes ProCar World, a market study explaining the development of Passenger Vehicle and Light Commercial Vehicle production on a worldwide basis. ProCar World delivers a concise and coherent picture of the interplay between market demand and production factors, today and for a 12-year forecast horizon. Export and import flows, market potential, and developments within niche markets are included. Apart from global and country-specific economic indicators, the analysis covers various other criteria and levels:

Country and region
Manufacturer and brand
Model
Platform and vehicle development code
Segment
Production plant

We also offer production forecasts by body type ( ProCar Body Type), by engine type ( ProCar Engine) and for Heavy Commercial Vehicles (HCV) including buses.

ProCar Model Policy

Polk’s ProCar Model Policy Study, published in detail on a quarterly basis, presents the planned activities of all vehicle manufacturers in terms of model policy for both the PV and LCV sector for a 12-year forecast horizon. This study offers an excellent overview of the entire vehicle range, serving as the ideal basis for competitive analysis.

Our ProCar Model Policy Study is available for all major global markets and includes:

Model launches
Renewals
Facelifts
New versions and body types
New engine detail
Production terminations
A 12-year forecast horizon

Trends in the Global Vehicle Market

The Polk WinFor service, which is updated on a quarterly basis, provides an overview of the current state of global automobile markets. In total, the Passenger Vehicle, Light Commercial Vehicle and Heavy Commercial Vehicle sectors of over 100 markets around the world are analysed. This comprehensive compilation of data generates a detailed profile of each individual market. A 10-year forecast horizon is provided to derive emerging trends for the individual regions. The primary components include:

Economic data such as: GDP, income, inflation, unemployment, etc.
Structural data of the market such as: vehicle PARC, density, etc.
Vehicle market data: new registrations, production, assembly, etc.
Demographic data: population, income per capita, etc.

Individual Solutions & Consulting

Often times, the issues facing the industry are so complex that more than a standardised solution is required. Our extensive experience and knowledge as well as our unrivalled portfolio of databases can be applied to provide a unique and comprehensive consulting study or service. Whatever the type of problem, Polk – as your partner – can develop a solution which ensures plausible and measurable results.

Examples of previous projects:

Segmentation studies
Impact of new vehicle concepts and features
CO2 analyses
Analyses of market and niche trends

Vehicle Registration Reporting & Planning
NewReg
A powerful analysis tool containing approximately 97 percent of the global vehicle sales and registration data from 1980 to date. Includes pricing, car ownership and forecast information to allow you to assess changing volumes and market shares, segment and customise markets, analyse product life cycles and monitor products against the competition.

UsedReg
UsedReg is a query based information system which enables the analysis of European used registrations at the model level and by age class for 14 countries. A key feature of the product is a mapping component which helps you visualise consumer demand and market opportunities as well as your sales performance against your top competitors.

Forecasting Systems & Consulting
NewFor
To help you stay ahead of the competition, Polk offers NewFor - a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates new vehicle registration data for 60 countries, a market oriented competition matrix, manufacturers' product plans and Polk's patented forecasting methodology.

FORCE4
A Polk proprietary short and medium-term forecasting methodology which evaluates causal factors such as competitive actions, sales promotions and special events which have occured in the past. FORCE4 incorporates these past learnings into the forecast to achieve 30% higher accuracy than conventional forecasting systems.

MARKET
The premier analysis and forecasting system for strategic sales planning. It simultaneously analyses both the long-term trend and medium-term fluctuations of a time series. It integrates sales factors, market structures and competitive data. MARKET enables you to simulate the effect of different marketing mix elements (pricing policy, distribution, promotion, product) to help you optimise your marketing spend.

Individual Solutions & Consulting
Often times, the issues facing the industry are so complex that more than a standard solution is required. Our extensive experience and knowledge as well as our unrivalled portfolio of databases can be applied to provide a unique and comprehensive consulting study or service, such as CO2 analyses, segmentation studies and impact of new vehicle concepts and features.

Regional Performance Measurement & Reporting
Regional Reporting
Transform market information into revenue generating opportunities to grow your business. Our complete unbiased information on actual market activity gives you access to the most timely and accurate regional reporting in a customised view with performance benchmarks defined to your needs.

Aftermarket Potential Analysis & PARC
EURO-AMS
EURO-AMS links highly technical product data via original equipment references with Polk's vehicle PARC information. EURO-AMS enables you to cross reference your part numbers with references used by other suppliers, to determine the size of your target market, identify new opportunities and determine your sales strategy.

PARC
Our PARC data provides you with detailed information about the global vehicle population including passenger cars, light commercial and heavy commercial vehicles for 40 countries. Our comprehensive data represents about 90 percent of the global PARC including Western and Eastern Europe, Russia, North America, Australia, Japan and selected Asian and South American countries.

Network Planning & Optimisation
Dealer Network Planning
Whether you need to build, assess or optimise your dealer network, Polk has the experience and the proven solutions to dramatically increase your sales and exploit untapped market potential. Our exclusive market data and proprietary network design model helps you create a franchise network that places your brand footprint into the optimum geographic locations for both sales and aftersales.