R. L. Polk Europe


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PRODUCT PLANNING ::

NewReg - Polk Registration Reporting & Planning

Get an Intelligent View of the Market

To meet the unique needs of our customers across the global marketplace, Polk provides registration information to its customers through a comprehensive portfolio of offerings including:

NewReg – National new registrations data
One-to-One – National new registrations combined with pricing information
COS – Car ownership details national new registration vehicles
NewReg forecasts – National new registrations forecasts

It’s not just global data. It’s global data you can use. And we’ve been providing it for over 80 years.

NewReg – Market Leaders Providing Registration Data

Polk provides the automotive industry with the most comprehensive worldwide new registrations and sales database for Passenger Vehicles (PV), Light Commercial Vehicles (LCV) and Heavy Commercial Vehicles (HCV), through NewReg , an intuitive desktop system.

NewReg is an immensely powerful analysis tool that contains approximately 97% of the global vehicle sales and registration data, and it is compiled from recognised authorities in 60 countries . The data is updated monthly and covers the period from 1980 to date.

This system can be used for a multitude of ways:

Assess changing volumes and market shares
Size, analyse, segment and customise markets
Monitor the performance of products against the competition
Plan and control sales operations
Analyse product life cycles and decide market specific model strategy
Provide management and executive reporting

One-to-One – Registrations with Pricing & Specifications

Polk enhances the registration data to provide a unique solution that combines volumes with prices and a selective number of technical attributes. This solution enables intelligent market segmentation with valid, relevant and competitive information for:

Analysing and comparing data on a more detailed level
Conducting price benchmarking
Conducting price-volume analyses
Use as a revenue planning tool

Car Ownership System (COS)

Another enhancement to the NewReg system is the integration of demographic and vehicle ownership data. This data permits the market to be segmented in a number of ways including:

Private and non-private registrations
Rental units
Government
Captive fleets

The data is updated on a monthly basis for 13 European countries at a detailed attribute level.

NewReg Forecasts

Building upon Polk’s accredited forecasting methodology, we are able to predict and simulate the future development for sales of new vehicles. The forecasting methodology integrates economic factors such as GDP, inflation, income, and unemployment statistics with specific automotive market indicators like model policy, fuel prices, taxation, and replacement demand.

These final forecasted numbers are then transferred back to the NewReg system, which then empowers our clients to make confident decisions about which products to design, build, and sell, at what price and in which configuration.

Strategic Market Research

NewReg is used by market research departments to:

Analyse trends
Track market share
Monitor volatile vehicle demand patterns
Examine national and regional variances

Product Management

NewReg is used by Product and Sales Managers to monitor the performance of their own offerings against the competition. By utilising the registration data with the one-to-one pricing, they can achieve the following:

Set volume targets
Monitor sales performance
Analyse national and regional variances
Evaluate competitors’ sales
Understand demand history

Product Planning & Strategy

NewReg is used to evaluate and develop strategic planning solutions such as:

Assessing specific threats and opportunities
Determining demand for a vehicle or segment
Monitoring the fluidity in demand across the market
Tracking developing trends by market or by technical criteria

Other businesses such as original equipment suppliers, management consultancy firms and investment banks use NewReg to analyse the sales and market performance of car manufacturers.

Customised Segmentation, Databases and Presentations

Polk provides all of the automotive data either in a generic or client specific format. The data can be custom defined in numerous formats. The NewReg system application operates under Microsoft Windows which permits seamless integration to all popular software applications.

Vehicle Registration Reporting & Planning
UsedReg
UsedReg is a query based information system which enables the analysis of European used registrations at the model level and by age class for 14 countries. A key feature of the product is a mapping component which helps you visualise consumer demand and market opportunities as well as your sales performance against your top competitors.

Early Registration Reporting
On the 7th working day of each month Polk delivers European new car registration for the previous month, monthly forecasts for the actual year and projected annual forecasts two years into the future by country, total market and manufacturer. This quick monthly reporting includes new EU member states.

Forecasting Systems & Consulting
NewFor
To help you stay ahead of the competition, Polk offers NewFor - a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates new vehicle registration data for 60 countries, a market oriented competition matrix, manufacturers' product plans and Polk's patented forecasting methodology.

FORCE4
A Polk proprietary short and medium-term forecasting methodology which evaluates causal factors such as competitive actions, sales promotions and special events which have occured in the past. FORCE4 incorporates these past learnings into the forecast to achieve 30% higher accuracy than conventional forecasting systems.

MARKET
The premier analysis and forecasting system for strategic sales planning. It simultaneously analyses both the long-term trend and medium-term fluctuations of a time series. It integrates sales factors, market structures and competitive data. MARKET enables you to simulate the effect of different marketing mix elements (pricing policy, distribution, promotion, product) to help you optimise your marketing spend.

Individual Solutions & Consulting
Often times, the issues facing the industry are so complex that more than a standard solution is required. Our extensive experience and knowledge as well as our unrivalled portfolio of databases can be applied to provide a unique and comprehensive consulting study or service, such as CO2 analyses, segmentation studies and impact of new vehicle concepts and features.

Regional Performance Measurement & Reporting
Regional Reporting
Transform market information into revenue generating opportunities to grow your business. Our complete unbiased information on actual market activity gives you access to the most timely and accurate regional reporting in a customised view with performance benchmarks defined to your needs.

Market Research & Automotive Studies
Global Industry Forecasts
Our capabilities are based on more than 30 years of experience in the field of automotive forecasting. We provide valuable studies and forecasts on global vehicle sales and registrations for the medium (5 years) and long-term (10 years) including key economic indicators, global vehicle production reporting and Polk's Procar model policy study which highlights the planned activities of all vehicle manufacturers for a 12 year forecast horizon.

Aftermarket Potential Analysis & PARC
EURO-AMS
EURO-AMS links highly technical product data via original equipment references with Polk's vehicle PARC information. EURO-AMS enables you to cross reference your part numbers with references used by other suppliers, to determine the size of your target market, identify new opportunities and determine your sales strategy.

PARC
Our PARC data provides you with detailed information about the global vehicle population including passenger cars, light commercial and heavy commercial vehicles for 40 countries. Our comprehensive data represents about 90 percent of the global PARC including Western and Eastern Europe, Russia, North America, Australia, Japan and selected Asian and South American countries.

Network Planning & Optimisation
Dealer Network Planning
Whether you need to build, assess or optimise your dealer network, Polk has the experience and the proven solutions to dramatically increase your sales and exploit untapped market potential. Our exclusive market data and proprietary network design model helps you create a franchise network that places your brand footprint into the optimum geographic locations for both sales and aftersales.