R. L. Polk Europe


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PERFORMANCE REPORTING ::

Regional Reporting - Performance Measurement

Turn Accurate Market Performance into Sophisticated Sales Strategies

Understanding your regional markets enables you to improve inventory efficiency, uncover areas of opportunity, and market smarter to ensure the success of your overall operation. Our complete, unbiased information on actual market activity gives you access to the most timely and accurate regional reporting in a customised view with the performance benchmarks defined to your needs.

To make more strategic business decisions, you need timely, accurate knowledge about the marketplace:

Which vehicles are being registered?
How is your market share being impacted?
How are my dealers performing?

Polk’s regional reports provide information on registration and sales reporting in a user-friendly and customisable format:

Make and model level
Vehicle segmentation
By geographical market
By area of influence

Know what is going on at the national level and know the exact vehicle makeup of your trade areas – and how these differ across a region or country – so you can transform market information into revenue generating opportunities to grow your business.

Tracking Competitive Performance

Regional Reporting enables manufacturers to track competitive performance at every level of their operations. Reports are customised and formatted to meet each manufacturer's needs, with numerous options and sales categories to choose from.

Analyse Market Penetration

Identify market penetration by region
Monitor sales activity by vehicle segment

Target Your Most Profitable Customers

Calculate segment penetration by market and by dealer – right down to the number of vehicles by model and trim level
Rank the hottest markets where your product is sold

Measure Dealer Performance

Conduct model and segment analysis – which models and segments are growing? Which are declining?
Rank dealer performance by group size and sales of exact vehicle models and makes

Improve Your Marketing Campaigns

From identifying trends and market opportunities to finding customers most receptive to your offer, we know what works. With Polk’s expertise, you will launch campaigns targeted to your best prospects and tailor your ad message to reflect regional differences in purchase behaviour.

Features

Monthly, quarterly, semi-annual and annual information updates
Built-in performance calculations
Year-over-year and month-over-month performance updates
Customised reports based on geography, fleet types and segmentation. Identify market penetration by region, zone, dealer/store definitions
Registrations or sales by vehicle make, model and segment
Reports can be received through the mail or via the Internet as PDF files or Microsoft® Excel spreadsheets

Vehicle Registration Reporting & Planning
NewReg
A powerful analysis tool containing approximately 97 percent of the global vehicle sales and registration data from 1980 to date. Includes pricing, car ownership and forecast information to allow you to assess changing volumes and market shares, segment and customise markets, analyse product life cycles and monitor products against the competition.

UsedReg
UsedReg is a query based information system which enables the analysis of European used registrations at the model level and by age class for 14 countries. A key feature of the product is a mapping component which helps you visualise consumer demand and market opportunities as well as your sales performance against your top competitors.

Early Registration Reporting
On the 7th working day of each month Polk delivers European new car registration for the previous month, monthly forecasts for the actual year and projected annual forecasts two years into the future by country, total market and manufacturer. This quick monthly reporting includes new EU member states.

Forecasting Systems & Consulting
NewFor
To help you stay ahead of the competition, Polk offers NewFor - a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates new vehicle registration data for 60 countries, a market oriented competition matrix, manufacturers' product plans and Polk's patented forecasting methodology.

FORCE4
A Polk proprietary short and medium-term forecasting methodology which evaluates causal factors such as competitive actions, sales promotions and special events which have occured in the past. FORCE4 incorporates these past learnings into the forecast to achieve 30% higher accuracy than conventional forecasting systems.

MARKET
The premier analysis and forecasting system for strategic sales planning. It simultaneously analyses both the long-term trend and medium-term fluctuations of a time series. It integrates sales factors, market structures and competitive data. MARKET enables you to simulate the effect of different marketing mix elements (pricing policy, distribution, promotion, product) to help you optimise your marketing spend.

Individual Solutions & Consulting
Often times, the issues facing the industry are so complex that more than a standard solution is required. Our extensive experience and knowledge as well as our unrivalled portfolio of databases can be applied to provide a unique and comprehensive consulting study or service, such as CO2 analyses, segmentation studies and impact of new vehicle concepts and features.

Market Research & Automotive Studies
Global Industry Forecasts
Our capabilities are based on more than 30 years of experience in the field of automotive forecasting. We provide valuable studies and forecasts on global vehicle sales and registrations for the medium (5 years) and long-term (10 years) including key economic indicators, global vehicle production reporting and Polk's Procar model policy study which highlights the planned activities of all vehicle manufacturers for a 12 year forecast horizon.

Aftermarket Potential Analysis & PARC
EURO-AMS
EURO-AMS links highly technical product data via original equipment references with Polk's vehicle PARC information. EURO-AMS enables you to cross reference your part numbers with references used by other suppliers, to determine the size of your target market, identify new opportunities and determine your sales strategy.

PARC
Our PARC data provides you with detailed information about the global vehicle population including passenger cars, light commercial and heavy commercial vehicles for 40 countries. Our comprehensive data represents about 90 percent of the global PARC including Western and Eastern Europe, Russia, North America, Australia, Japan and selected Asian and South American countries.

Network Planning & Optimisation
Dealer Network Planning
Whether you need to build, assess or optimise your dealer network, Polk has the experience and the proven solutions to dramatically increase your sales and exploit untapped market potential. Our exclusive market data and proprietary network design model helps you create a franchise network that places your brand footprint into the optimum geographic locations for both sales and aftersales.