R. L. Polk Europe


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FORECASTING ::

NewFor - Intelligent Analysis, Simulation & Forecasting

Stay One Step Ahead of the Competition

When you consider the intense competition in the automotive industry; the rapid developments in emerging markets; the increasing number of consolidations in the supplier market; and the proliferation of brands and offerings, it is more important than ever for leading companies to have critical access to accurate planning and information about emerging trends.

To help you stay ahead of the competition, Polk offers NewFor – a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates the automotive industry’s most powerful and critical information into one system including:

New vehicle registration data for 60 countries
Model policy – a detailed description of manufacturers’ future plans regarding new model introductions, model changes and exits
A market-oriented competition matrix
Polk’s patented forecasting methodology ( Force4 and MARKET )

NewFor Delivers Solutions to the Industry

NewFor has been designed to deliver solutions across a wide variety of areas within an organisation including:

Strategic Market Planning & Management

Identification of market niches
Development of market strategies and products
Simulating best and worst case scenarios
Planning for new vehicle introductions
Sales potential planning

Product Management & Planning

Defining competitors for individual vehicle lines
Delineation of competitive segments
Anticipating and monitoring future plans for vehicle facelifts and introductions
Monitoring product portfolios
Competition monitoring
Positioning special models

Marketing, Pricing & Sales

Simulating various sales scenarios
Assistance in determining the optimal model positioning
Development of pricing strategies
Planning marketing activities
Evaluating product life cycles

Data Management

Integrating data into various software packages
Validating internal planning accuracy
Monitoring and calibrating internal forecasts and assessments

Key Features

System-based analysis and forecasting
Vehicle forecasts at “body type level”
Separate analyses for each market
Monthly data
12-year forecast horizon
The flexibility to switch between different screens and factors
- Absolute values or market shares
- Monthly or yearly time horizons
- Vehicle, model, manufacturer, segment, level
- Total market table or graphics
- Harmonisation of forecasts for different scenarios
- Competition matrix for conducting simulations and ‘what if’ scenarios
Integrated lifecycle analysis
Automated update of forecasts using our model policy database
Simulation of new vehicle launches

FORCE4
A Polk proprietary short and medium-term forecasting methodology which evaluates causal factors such as competitive actions, sales promotions and special events which have occured in the past. FORCE4 incorporates these past learnings into the forecast to achieve 30% higher accuracy than conventional forecasting systems.

MARKET
The premier analysis and forecasting system for strategic sales planning. It simultaneously analyses both the long-term trend and medium-term fluctuations of a time series. It integrates sales factors, market structures and competitive data. MARKET enables you to simulate the effect of different marketing mix elements (pricing policy, distribution, promotion, product) to help you optimise your marketing spend.

Individual Solutions & Consulting
Often times, the issues facing the industry are so complex that more than a standard solution is required. Our extensive experience and knowledge as well as our unrivalled portfolio of databases can be applied to provide a unique and comprehensive consulting study or service, such as CO2 analyses, segmentation studies and impact of new vehicle concepts and features.