R. L. Polk Europe


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MARKET ANALYSIS ::

Making Good Business Decisions

A true understanding of your market is essential to seizing your best business opportunities, increasing market penetration and maintaining a healthy bottom line. Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, how to optimise your dealer network, what your customers look like and more.

With more accurate market knowledge, you can go to market faster, make more confident, cost-effective decisions and objectively measure the impact of those decisions.

Our complete, timely, fact-based information on actual market activity can help you:

Assess your market position
Assess changing volumes and market shares
Analyse product lifecycles and market specific model strategies
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Analyse, simulate and forecast demand
Develop and implement strong sales strategies
Assess new vehicle launch potential

Polk creates customized market analyses to address your specific needs.

Vehicle Registration Reporting & Planning
NewReg
A powerful analysis tool containing approximately 97 percent of the global vehicle sales and registration data from 1980 to date. Includes pricing, car ownership and forecast information to allow you to assess changing volumes and market shares, segment and customise markets, analyse product life cycles and monitor products against the competition.

UsedReg
UsedReg is a query based information system which enables the analysis of European used registrations at the model level and by age class for 14 countries. A key feature of the product is a mapping component which helps you visualise consumer demand and market opportunities as well as your sales performance against your top competitors.

Regional Performance Measurement & Reporting
Regional Reporting
Transform market information into revenue generating opportunities to grow your business. Our complete unbiased information on actual market activity gives you access to the most timely and accurate regional reporting in a customised view with performance benchmarks defined to your needs.

PARC
Our PARC data provides you with detailed information about the global vehicle population including passenger cars, light commercial and heavy commercial vehicles for 40 countries. Our comprehensive data represents about 90 percent of the global PARC including Western and Eastern Europe, Russia, North America, Australia, Japan and selected Asian and South American countries.