Increase Aftersales Revenue and Drive Loyalty

R. L. Polk & Co. has been a dynamic part of the global automotive industry since its inception over 100 years ago. Through our in-depth knowledge of the industry and our innovative PolkConnect solution, we help OEMs significantly increase their parts and dealer service revenue, and build brand loyalty.

PolkConnect

PolkConnect converts DMS transactional data and market intelligence into useful insights for both trade customer and consumer spending patterns, which enables you to better target parts and aftersales service promotions.

Data Warehouse

All of your relevant data is processed through an “Enterprise Information Factory” to ensure that it is cleansed and consistent. Afterwards, this data warehouse is available so you can generate promotional programmes which are based on the most up-to-date customer interaction information. PolkConnect permits secure access to your data and offers the following features:

• Querying – interrogate any piece of data
• Extraction – generate relevant and consistent contact programmes
• Data Mining – discover the wealth of information in your data

KPI Reporting

PolkConnect provides a portfolio of reports to track and manage the Key Performance Indicator (KPI) activity in your database including:

• CRM Reporting – comprehensive and transaction-based
• Territory Analysis – segmented to meet your specific requirements
• ROI Calculators – details which campaigns offer the highest returns
• Mapping Services – quickly and easily visualise your customer activity
• Dealer Comparative Metrics – performance management
• Aftersales Marketing Module – maximises your conquest marketing spend for aftersales
• Parts Reporting Module – transaction-based reporting and metrics regarding parts usage
• Trade Marketing Module – designed to market to your trade customers

Target Marketing

Polk will assist you in determining the factors that are most critical to drive aftersales business into your network including:

• Predictive Marketing – by utilising dealer transactional data and our expertise, we will assist you in defining the areas of greatest opportunity
• Fulfilment – we will provide the means to generate the content and connect it to your fulfilment service
• Call Centre Services – we will provide the most current data to your call centres and in return, integrate their responses back to the data warehouse to ensure the most current view of the data

Features & Benefits

• Turnkey customer and transaction data capture service
• Data storage and input to your customer database
• Comprehensive sales performance analyses and competitive benchmarks
• Automatic measurement of your marketing results
• Detailed customer life-time value analysis
• Target market segmentation and buyer behaviour analysis
• Enhanced demographic and behavioural data to boost knowledge of your customers
• Maximised conversion by understanding your current customer base through profiling, scoring and segmentation
• Ability to track prospect and lead conversion, and escalate follow-up activities
• A comprehensive suite of reporting tools, which enable you to track ROI and acquisition costs
• Specific modules for Trade Customer interaction

Dedicated Analysts

Polk provides analytical services to help our customers unlock the hidden potential in their customer database and to provide a platform for targeted marketing efforts and tracking of the results. We also offer you the opportunity to have a dedicated analyst who is expertly qualified to provide the insight and guidance to help you take advantage of business opportunities.