Unlock the Hidden Potential in Your Databases

The more you know about your customers and their purchasing habits, the better you can capitalise on the opportunities they present. Polk provides solutions which help you communicate with the people most likely to buy your product or service and who are most receptive to targeted marketing campaigns.

PolkConnect

PolkConnect is a marketing intelligence tool that consolidates all of your customer, prospect, and network data for the purpose of effectively managing your communications so you can generate outstanding retention and acquisition results. We deliver these services to complement your CRM technology or together with our secure web-based customer database management and contact management system.

Data Warehouse

All of your relevant data is processed through an “Enterprise Information Factory” to ensure it is cleansed and consistent.This database is then available to generate the programmes you need to ensure customer interaction is current and relevant.

PolkConnect permits secure access to your data to do the following:

• Querying – interrogate any piece of data
• Extracting – generate relevant and consistent contact programmes
• Data Mining – discover the wealth of information in your data

KPI Reporting

PolkConnect provides a portfolio of reports to track and manage your database activity:

• CRM Reporting – comprehensive and transaction-based
• Territory Analysis – segmented to your requirements
• ROI Calculators – determine which campaigns offer the highest returns
• Mapping Services – visualise your customer activity
• Dealer Comparative Metrics – performance management

Target Marketing

Polk will assist you in determining the factors that are most critical to drive your business. These include:

• Predictive Marketing – by utilising your data and our expertise we will assist you in defining the areas of greatest opportunity
• Fulfilment – provide the means to generate the content and connect it to your fulfilment service
• Call Centre Services – provide the most current data to your call centres and in return, integrate their responses back to the data warehouse to ensure the most current view of the data

Features & Benefits

• Turnkey customer and transaction data capture service
• Data storage and input to your customer database
• Sales performance analyses and competitive benchmarks
• Customer life-time value analysis
• Target market segmentation
• Buyer behaviour analysis
• Enhanced demographic and behavioural data to boost knowledge of your customers
• Maximised conversion by understanding your current customer base through profiling, scoring and segmentation
• Ability to track prospect and lead conversion and escalate any follow up activities
• A comprehensive suite of reporting will allow you to track ROI and cost of acquisition

Dedicated Analyst

Polk provides analytical services to help our customers unlock the hidden potential in their customer database and to provide a platform for targeted marketing efforts and tracking the results of those efforts.

Polk offers you the opportunity to have an analyst dedicated to you who is expert in all matters related to your database and will provide the insight and guidance to ensure you achieve the results you require.