Market Optimisation: Right Dealers, Right Locations

Achieving your business objectives relies on your ability to attract and retain the very best distributors and authorized repairers for your brand. Our exclusive market data and proprietary network design model can help you create a franchised network that places your brand footprint into the optimum geographical locations for both sales and aftersales.

Whether you need to build, assess or optimise your dealer network, Polk has the experience and the proven solutions to dramatically increase your sales by fine-tuning your location decisions and exploiting untapped market potential. And Polk’s team of financial and business experts can manage the whole process including full network design as well as assessment of the viability of retail outlets.

Our Network Planning Solutions Will Help You:

Increase Market Share

• Determine where to open new dealerships for optimum results
• Discover the current – and potential – market demand for your offerings (products)
• Determine if your network has the current capacity to respond to market demand.
• Monitor competitor sales and marketing activities so you can respond most effectively
• Set realistic, defendable objectives for your network
• Assess your market share and return on investment to guide future planning

Boost Profits

• Manage your existing dealer territory more efficiently and cost-effectively
• Identify high-potential marketing opportunities to increase earnings
• Profile and model your customers to reach the best prospects quickly
• Develop and implement innovative sales strategies to minimise costs and maximise profits
• Maximise new car sales and aftersales within your dealer network in the post-Block Exemption environment

Network Management

Polk offers Network Management that enables you to manage an efficient network. Polk can help you with:

• Territory management
• Dealer point management
• Network optimisation
• Impact analysis of network changes
• Market analysis
• Registration and sales analysis

We can produce both detailed maps and reports to provide a visual representation of the network with all of the critical components required for your decision support. We support you in understanding the market, making the right decisions and then monitoring performance as the network evolves.

Comprehensive Mapping

• Market Overview – overview and “zoom” maps for each dealership or store
• Competitive Dealer Maps – find out where the competition are located and who their customers are
• Custom Mapping – custom tailored to your specific needs
• Optimal location analysis mapping – learn the optimal place to locate new dealerships

Registration Analysis

• Registration summaries – by make and model – by market and by dealer
• Competitor registration summaries and analysis, market share mapping

Sales Analysis

• Dominant selling dealer summaries – who's your number one dealer?
• Sales distribution maps for each dealer location

Demographic Analysis

• Average household income map
• Demographic reports, including a summary of all dealers in the market study area

Optimal Location Allocation

• Optimal dealer locations – determine where your dealers should be located for maximum results
• Ideal network structure – sales/service, multi-tier, multi-franchise

Aftersales Analysis

• PARC distribution by age and segment
• Aftersales coverage measurement
• Service performance benchmarking