R. L. Polk Europe


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MARKET ANALYSIS ::

Making Good Business Decisions

A true understanding of your market is essential to seizing your best business opportunities, increasing market penetration and maintaining a healthy bottom line. Polk’s Market Analysis capabilities offer detailed insight into the subtleties of what is selling in your market, what vehicles are on the road, how to optimise your dealer network, what your customers look like and more.

With more accurate market knowledge, you can go to market faster, make more confident, cost-effective decisions and objectively measure the impact of those decisions.

Our complete, timely, fact-based information on actual market activity can help you:

Assess your market position
Assess changing volumes and market shares
Analyse product lifecycles and market specific model strategies
Evaluate market potential
Identify marketing opportunities
Identify competitive threats
Analyse, simulate and forecast demand
Develop and implement strong sales strategies
Assess new vehicle launch potential

Polk creates customized market analyses to address your specific needs.

Vehicle Registration Reporting & Planning
NewReg
A powerful analysis tool containing approximately 97 percent of the global vehicle sales and registration data from 1980 to date. Includes pricing, car ownership and forecast information to allow you to assess changing volumes and market shares, segment and customise markets, analyse product life cycles and monitor products against the competition.

UsedReg
UsedReg is a query based information system which enables the analysis of European used registrations at the model level and by age class for 14 countries. A key feature of the product is a mapping component which helps you visualise consumer demand and market opportunities as well as your sales performance against your top competitors.

Early Registration Reporting
On the 7th working day of each month Polk delivers European new car registration for the previous month, monthly forecasts for the actual year and projected annual forecasts two years into the future by country, total market and manufacturer. This quick monthly reporting includes new EU member states.

Forecasting Systems & Consulting
NewFor
To help you stay ahead of the competition, Polk offers NewFor - a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates new vehicle registration data for 60 countries, a market oriented competition matrix, manufacturers' product plans and Polk's patented forecasting methodology.

FORCE4
A Polk proprietary short and medium-term forecasting methodology which evaluates causal factors such as competitive actions, sales promotions and special events which have occured in the past. FORCE4 incorporates these past learnings into the forecast to achieve 30% higher accuracy than conventional forecasting systems.

MARKET
The premier analysis and forecasting system for strategic sales planning. It simultaneously analyses both the long-term trend and medium-term fluctuations of a time series. It integrates sales factors, market structures and competitive data. MARKET enables you to simulate the effect of different marketing mix elements (pricing policy, distribution, promotion, product) to help you optimise your marketing spend.

Individual Solutions & Consulting
Often times, the issues facing the industry are so complex that more than a standard solution is required. Our extensive experience and knowledge as well as our unrivalled portfolio of databases can be applied to provide a unique and comprehensive consulting study or service, such as CO2 analyses, segmentation studies and impact of new vehicle concepts and features.

Market Research & Automotive Studies
Global Industry Forecasts
Our capabilities are based on more than 30 years of experience in the field of automotive forecasting. We provide valuable studies and forecasts on global vehicle sales and registrations for the medium (5 years) and long-term (10 years) including key economic indicators, global vehicle production reporting and Polk's Procar model policy study which highlights the planned activities of all vehicle manufacturers for a 12 year forecast horizon.

PARC
Our PARC data provides you with detailed information about the global vehicle population including passenger cars, light commercial and heavy commercial vehicles for 40 countries. Our comprehensive data represents about 90 percent of the global PARC including Western and Eastern Europe, Russia, North America, Australia, Japan and selected Asian and South American countries.