Get an Intelligent View of the Market

To meet the unique needs of our customers across the global marketplace, Polk provides registration information to its customers through a comprehensive portfolio of offerings including:

• NewReg – National new registrations data
• One-to-One – National new registrations combined with pricing information
• COS – Car ownership details national new registration vehicles
• NewReg forecasts – National new registrations forecasts

It’s not just global data. It’s global data you can use. And we’ve been providing it for over 80 years.

NewReg – Market Leaders Providing Registration Data

Polk provides the automotive industry with the most comprehensive worldwide new registrations and sales database for Passenger Vehicles (PV), Light Commercial Vehicles (LCV) and Heavy Commercial Vehicles (HCV), through NewReg , an intuitive desktop system.

NewReg is an immensely powerful analysis tool that contains approximately 97% of the global vehicle sales and registration data, and it is compiled from recognised authorities in 60 countries . The data is updated monthly and covers the period from 1980 to date.

This system can be used for a multitude of ways:

• Assess changing volumes and market shares
• Size, analyse, segment and customise markets
• Monitor the performance of products against the competition
• Plan and control sales operations
• Analyse product life cycles and decide market specific model strategy
• Provide management and executive reporting

One-to-One – Registrations with Pricing & Specifications

Polk enhances the registration data to provide a unique solution that combines volumes with prices and a selective number of technical attributes. This solution enables intelligent market segmentation with valid, relevant and competitive information for:

• Analysing and comparing data on a more detailed level
• Conducting price benchmarking
• Conducting price-volume analyses
• Use as a revenue planning tool

Car Ownership System (COS)

Another enhancement to the NewReg system is the integration of demographic and vehicle ownership data. This data permits the market to be segmented in a number of ways including:

• Private and non-private registrations
• Rental units
• Government
• Captive fleets

The data is updated on a monthly basis for 13 European countries at a detailed attribute level.

NewReg Forecasts

Building upon Polk’s accredited forecasting methodology, we are able to predict and simulate the future development for sales of new vehicles. The forecasting methodology integrates economic factors such as GDP, inflation, income, and unemployment statistics with specific automotive market indicators like model policy, fuel prices, taxation, and replacement demand.

These final forecasted numbers are then transferred back to the NewReg system, which then empowers our clients to make confident decisions about which products to design, build, and sell, at what price and in which configuration.

Strategic Market Research

NewReg is used by market research departments to:

• Analyse trends
• Track market share
• Monitor volatile vehicle demand patterns
• Examine national and regional variances

Product Management

NewReg is used by Product and Sales Managers to monitor the performance of their own offerings against the competition. By utilising the registration data with the one-to-one pricing, they can achieve the following:

• Set volume targets
• Monitor sales performance
• Analyse national and regional variances
• Evaluate competitors’ sales
• Understand demand history

Product Planning & Strategy

NewReg is used to evaluate and develop strategic planning solutions such as:

• Assessing specific threats and opportunities
• Determining demand for a vehicle or segment
• Monitoring the fluidity in demand across the market
• Tracking developing trends by market or by technical criteria

Other businesses such as original equipment suppliers, management consultancy firms and investment banks use NewReg to analyse the sales and market performance of car manufacturers.

Customised Segmentation, Databases and Presentations

Polk provides all of the automotive data either in a generic or client specific format. The data can be custom defined in numerous formats. The NewReg system application operates under Microsoft Windows which permits seamless integration to all popular software applications.