Stay One Step Ahead of the Competition

When you consider the intense competition in the automotive industry; the rapid developments in emerging markets; the increasing number of consolidations in the supplier market; and the proliferation of brands and offerings, it is more important than ever for leading companies to have critical access to accurate planning and information about emerging trends.

To help you stay ahead of the competition, Polk offers NewFor – a leading global automotive forecasting system to help you analyse, simulate, and forecast short, mid and long-term vehicle demand. NewFor integrates the automotive industry’s most powerful and critical information into one system including:

• New vehicle registration data for 60 countries

• Model policy – a detailed description of manufacturers’ future plans regarding new model introductions, model changes and exits
• A market-oriented competition matrix
• Polk’s patented forecasting methodology ( Force4 and MARKET )

NewFor Delivers Solutions to the Industry

NewFor has been designed to deliver solutions across a wide variety of areas within an organisation including:

Strategic Market Planning & Management

• Identification of market niches
• Development of market strategies and products
• Simulating best and worst case scenarios
• Planning for new vehicle introductions
• Sales potential planning

Product Management & Planning

• Defining competitors for individual vehicle lines
• Delineation of competitive segments
• Anticipating and monitoring future plans for vehicle facelifts and introductions
• Monitoring product portfolios
• Competition monitoring
• Positioning special models

Marketing, Pricing & Sales

• Simulating various sales scenarios
• Assistance in determining the optimal model positioning
• Development of pricing strategies
• Planning marketing activities
• Evaluating product life cycles

Data Management

• Integrating data into various software packages
• Validating internal planning accuracy
• Monitoring and calibrating internal forecasts and assessments

Key Features

• System-based analysis and forecasting
• Vehicle forecasts at “body type level”
• Separate analyses for each market
• Monthly data
• 12-year forecast horizon
• The flexibility to switch between different screens and factors
  • Absolute values or market shares
  • Monthly or yearly time horizons
  • Vehicle, model, manufacturer, segment, level
  • Total market table or graphics
  • Harmonisation of forecasts for different scenarios
  • Competition matrix for conducting simulations and ‘what if’ scenarios
• Integrated lifecycle analysis
• Automated update of forecasts using our model policy database
• Simulation of new vehicle launches