Turn Accurate Market Performance into Sophisticated Sales Strategies
Understanding your regional markets enables you to improve inventory efficiency, uncover areas of opportunity, and market smarter to ensure the success of your overall operation. Our complete, unbiased information on actual market activity gives you access to the most timely and accurate regional reporting in a customised view with the performance benchmarks defined to your needs.
To make more strategic business decisions, you need timely, accurate knowledge about the marketplace:
- Which vehicles are being registered?
- How is your market share being impacted?
- How are my dealers performing?
Polk’s regional reports provide information on registration and sales reporting in a user-friendly and customisable format:
- Make and model level
- Vehicle segmentation
- By geographical market
- By area of influence
Know what is going on at the national level and know the exact vehicle makeup of your trade areas – and how these differ across a region or country – so you can transform market information into revenue generating opportunities to grow your business.
Tracking Competitive Performance
Regional Reporting enables manufacturers to track competitive performance at every level of their operations. Reports are customised and formatted to meet each manufacturer's needs, with numerous options and sales categories to choose from.
Analyse Market Penetration
- Identify market penetration by region
- Monitor sales activity by vehicle segment
Target Your Most Profitable Customers
- Calculate segment penetration by market and by dealer – right down to the number of vehicles by model and trim level
- Rank the hottest markets where your product is sold
Measure Dealer Performance
- Conduct model and segment analysis – which models and segments are growing? Which are declining?
- Rank dealer performance by group size and sales of exact vehicle models and makes
Improve Your Marketing Campaigns
From identifying trends and market opportunities to finding customers most receptive to your offer, we know what works. With Polk’s expertise, you will launch campaigns targeted to your best prospects and tailor your ad message to reflect regional differences in purchase behaviour.
Features
- Monthly, quarterly, semi-annual and annual information updates
- Built-in performance calculations
- Year-over-year and month-over-month performance updates
- Customised reports based on geography, fleet types and segmentation. Identify market penetration by region, zone, dealer/store definitions
- Registrations or sales by vehicle make, model and segment
- Reports can be received through the mail or via the Internet as PDF files or Microsoft® Excel spreadsheets