Cross-Buying Behavior Summary

Will your customers defect to a competitive brand?

What is the likelihood that your customers will defect to a new brand or that the partnering company’s customers will transfer to your brand? Polk’s Cross-Buying Behavior Summary measures the extent that owners will defect to partnering or rival brands.

Based on actual registration information, conquest and defection metrics can be reported which helps set expectations given current market conditions.

For more information, please contact our CEO at Stephen_Polk@polk.com.